HoofStep®️ is a company with excellence in horse behaviour, big data, electronics and AI. The company was founded in Helsingborg in 2015 by Per-Eric Olsson, CEO who has worked with applied AI and Big Data since the 1990s; Karl Forssman, Sales Manager; Priscilla Olsson, Marketing Manager; and Mattias Lindström; head of manufacturing with the idea of ​​developing and making available the latest technology for monitoring the well-being of horses without the expense of integrity.


The first set of horse behaviour data was collected in early 2016 and the evidence for a working AI model was dated June 2016. Since then, the database has grown into the largest set of horse behaviours available today. Today, we are an ever-growing company that offers a unique solution in the field of horse monitoring and well-being.

Our mission is to improve the health and well-being of horses by analyzing objective behavioural data in combination with advanced technology. We immediately identify any deviations that may affect the well-being of the horses. This shortens time from injury, illness or stress to action. HoofStep® has been developed together with customers, horse behaviour scientists and veterinarians.


This is the solution we have been missing. Now horse owners can rest assured that the horses are doing well even if no one is at home or on site.

About HoofStep

About us



E-mail: info@hoofstep.com


UK: +44 1227 3900995

US: +1 412 567 4885

© 2019 by HoofStep

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