Our Mission

A horse can not talk, thus not tell you if and why he is in need. He relies on the human eye and often subjective evaluation. The passion for horses is the fuel that drives riders and horse owners. Most important, regardless of discipline or reason for keeping a horse, is the well-being of the horse. A holistic view of the management of the horse, not only 24 hour, but throughout his life optimize his mental and physical well-being. Our mission is to improve the overall health by analyzing objective behavioral data in combination with advanced technology. Thus we instant detect abnormalities which can affect the horse well-being. By this shortening time from injury to treatment or mental stress to relaxation.

We give the horse a voice

The Team

Behind HoofStep is a strong team of friends and business colleagues since over 20 years who share the passion for development for the good cause. We are driven by making changes that have a positive impact at a large scale and by that improving the every day life. Horses are part of our lives and in our DNA. The HoofStep solution is what we have all been missing. An constant online channel with your horse translating his needs and well-being no matter where you are.

Per-eric olsson


mattias lindström


karl forssman


priscilla olsson